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  • SEO Starter Guide updated

    Posted: Tue, 28 Sep 2010 16:08:15 PDT
    Webmaster Level: Beginner

    About two years ago we published our first SEO Starter Guide, which we have since translated into 40 languages. Today, we’re very happy to share with you the new version of the guide with more content and examples.

    Here’s what’s new:
    • Glossary to define terms throughout the guide
    • More example images to help you understand the content
    • Ways to optimize your site for mobile devices
    • Clearer wording for better readability
    You may remember getting to see what Googlebot looks like in our “First date with Googlebot” post. In this version of the SEO Starter Guide, Googlebot is back to provide you with some more SEO tips.

    You can download the new version here [PDF]. Entertain and impress your friends by leaving a printed copy on your coffee table.

    SEO Google Bot

    Posted by Brandon Falls and Michael Wyszomierski, Search Quality Team
    Google News
    optimized feeds
    optimization feeds

  • Finding Places on the Web: Rich Snippets for Local Search

    Posted: Wed, 22 Sep 2010 11:20:08 PDT
    Webmaster Level: All
    Cross-posted from the Lat Long Blog.

    We’re sharing some news today that we hope webmasters will find exciting. As you know, we’re constantly working to organize the world’s information - be it textual, visual, geographic or any other type of useful data. From a local search perspective, part of this effort means looking for all the great web pages that reference a particular place. The Internet is teeming with useful information about local places and points of interest, and we do our best to deliver relevant search results that help shed light on locations all across the globe.

    Today, we’re announcing that your use of Rich Snippets can help people find the web pages you’ve created that may reference a specific place or location. By using structured HTML formats like hCard to markup the business or organization described on your page, you make it easier for search engines like Google to properly classify your site, recognize and understand that its content is about a particular place, and make it discoverable to users on Place pages.

    You can get started by reviewing these tips for using Rich Snippets for Local Search. Whether you’re creating a website for your own business, an article on a newly opened restaurant, or a guide to the best places in town, your precise markup helps associate your site with the search results for that particular place. Though this markup does not guarantee that your site will be shown in search results, we’re excited to expand support for making the web better organized around real world places.

    Posted by Carter Maslan, Director of Product Management, Local Search