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At a recent SEO conference there was a question asked about getting a geo-local page to rank better for their own specific brand + the location (where they were competing against resellers & aggregators in that vertical). I was a bit tired at the end of the day, so I am not sure if I got my point across well enough there...so I figured it would make sense to follow up here. :)
When the above question was sussed out more fully it turns out that the core issue was not that of rank, but rather one of demand. Even with them + all the aggregators that particular branch was simply not profitable, especially when compared against other branches in neighboring towns.
Your SEO Advisors Conclusion:
Paid links do work when done right.
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